Social Media Marketing (SMM) is a form of internet advertising which uses social media apps as a marketing tool. These social media platforms give companies the chance to engage with their clients in order to build brand recognition, increase sales, attract website traffic, and develop fan-following that will stimulate the sharing and discussion of their […]

PPC advertising is a model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site rather than earning them organically.

SEM (Search Engine Marketing) digital marketing involves promoting websites by increasing their visibility in search engine results pages through paid advertising methods such as pay-per-click (PPC) campaigns.SEM aims to drive targeted traffic to websites, increase brand visibility, and generate conversions through strategic ad placements.

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility and ranking in organic search engine results. It involves various techniques such as keyword research, on-page optimization, link building, and content creation to enhance a site’s relevance and authority.

Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet to connect with potential customers. Its significance lies in its ability to reach a wider audience, drive targeted traffic, and generate measurable results for businesses.